Are you a web developer or designer who wishes you could have all the reference information you will need for your job in one handy-sized book, rather than having to carry around several large tomes, or browse countless web sites? Well, look no further as The Web Professional’s Handbook does just that: providing a one-size-fits-all reference on ubiquitous client-side technologies such as HTML, JavaScript, and CSS, as well as design principles such as Accessibility, graphics optimization, and page layout. It isn’t a competely exhaustive reference of all the topics contained within, because obviously that would be impossible in a book of this size. However, it does answer most of the common questions a web professional is likely to come up against in their day-to-day work, in a lively, concise style. Choose the Web Professional’s Handbook to take all the boredom out of reference!

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Once you’ve got a web site up and running it is all too easy to sit back and relax. But how do you know you did a good job? How can you improve the site you have based on real user behaviour? Without getting feedback from your users, how will you find out how it’s being used? Web traffic analysis allows you to gain some insight into your site users: where they come from, what pages they like, and how often they come back. However, as statistics are prone to being misinterpreted, your insight often has to be taken with a pinch of salt. This book takes you through the process of analyzing your traffic, without taking for granted the statistics that you generate. Assuming you have a web site, reading this book will help you learn: – The techniques for gathering data on your users – Standards and Guidelines you should adhere to when interpreting your data – What other sites are doing to ensure they respect the privacy of their users – Insight into how real sites use web traffic analysis – Major case case studies from BBC News Online, eBay, and ASPToday – Additional material from The Onion, SmartGirl, and The New York Times From the Publisher This book is for any web professional who wants to understand their site traffic. It’s also for anyone with an interest in finding out where their site is most used, and how to make comparisons with other sites. To get the most from this book, you’ll need access to log files for your web site as they contain the information we’ll show you how to analyze. The book discusses the privacy practices of The Onion, SmartGirl, and The New York Times, as well as examining in detail the traffic analysis techniques used by BBC News Online, eBay, and ASPToday.

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Build Your First Website with Flash MX no previous experience required! Never built a website before or bored with the limitations of HTML? If so, then this book is for you! Weíll show you how to create an interactive website with all the features you could want (animation, video, sound and more) and youíll discover that building a website with Flash is both easy and fun! Practical, step-by-step instructions guide you directly through the process of achieving your goal. We wonít bore you with pages of theory that youíll never use, or examples that arenít relevant to the main task. From creating your first animations to getting your finished site on the web, youíll get concrete results and a real sense of achievement at every stage. Whatever your current knowledge, youíll finish the book with a fully functional Flash website and all the skills to build your own site!

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Journalists in today’s media environment require a skill set that can be adapted to a variety of media. Dynamics of News Reporting and Writing: Foundational Skills for a Digital Age teaches students the foundational skills they need to successfully report and write the news in an evolving digital landscape. Author Vince F. Filak offers guidance on the essential skills of the industry while weaving in the "how-to’s" of writing digital news. Recognizing that well-crafted stories are founded on sharp prose, this new text covers the foundational elements of newswriting, such as lead writing, structure, and storytelling while also teaching students how to think critically and determine what matters most to their readers.
Key Features:
An audience-centric approach encourages students to understand why and how news is relevant to the lives of their readers before they even start digging into their stories.
"Write Now! Exercises" provide students with an opportunity to immediately practice the core set of skills they have just learned and apply these skills to various platforms.
"Consider This" debates spark classroom discussions by encouraging students to take a closer look at a current issue or ideological dilemma and make a valid case for their position.
"Thoughts from a Pro" offer students an up-close look at a specific aspect of reporting and writing from a professional who is plying their trade each day.

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Did you know you can have a beautiful, professionally-designed online portfolio up and running tonight for free, if you subscribe to any of Adobe’s Creative Cloud plans, including the Photographers Bundle plan? It’s called "Adobe Portfolio" and it’s included in your Creative Cloud subscription and this course, by Scott Kelby, is designed to take you, step-by-step through the simple process of getting your portfolio up and running right away.

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Illustration Studio: Inking Florals features inking and watercolor tips and techniques, drawing basics, an overview of plant and flower structures, and step-by-step inking projects for a well-rounded, engaging introduction to multimedia botanical art geared toward artists of all skill levels.

You will love learning to work with ink, pencil, and watercolor as you create your own favorite plants and flowers. Step-by-step projects feature popular flowers, including poppies, peonies, roses, freesias, snapdragons, and more, for a wide variety of well-loved plants that many of us have in our own gardens and/or see while out and about. The Illustration Studio series features interactive exercises, creative prompts, and step-by-step exercises to educate and excite beginning and aspiring artists working in a variety of media and techniques, from manga and anime to illustration done in ink

Illustration Studio: Inking Florals opens with an introduction to plant structure. Essential tools and materials are covered as well, and then you can learn all about drawing basics, ink shading tips, and watercolor techniques so that you have some basic knowledge before getting started on the more than 15 step-by-step drawing projects that round out the book. The final project is a bouquet that incorporates all of the instructions and tips that you have learned throughout the book. Each project in the book makes a beautiful keepsake item or gift for a loved one.

With Illustration Studio: Inking Florals, you can learn to draw, ink, and add color to all your favorite botanicals!

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