Marketing Research Essentials

Marketing Research Essentials by Carl McDaniel Jr.
English | 5 Oct. 2012 | ISBN: 1118249321 | 480 Pages | AZW4/PDF (True) | 25.54 MB/22.57 MB

Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.

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