Digital Business and E-Commerce Management

Digital Business and E-Commerce Management by Dave Chaffey
English | 2015 | ISBN: 0273786547 | 714 Pages | PDF | 30 MB

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

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